Zooming into the second lecture

It is week two already and we have stepped forward to learn about what Public Relations really consists of.

Public Relations requires a strategy which is a plan or method that shows how a person is going to achieve potential goals in a competitive strategy. The main point that must be remembered is that every strategy must have a goal. For instance, an ambulance that is on the call will have its main priority or objective is to reach those people seeking health care or needs assistance.

Another particular aspect is that competitors are not always obvious. What this means is that yes there is obvious competitors that can be seen clearly, but there are always other competitors that no one would consider as competition till they really think about it. I found this very interesting because i never knew some things could be competitors.

One clear example Tanya gave was on cinemas and the shows it was showing. The obvious competitors for a cinema can be other cinemas, television, the internet and pirated movies. The competitors Tanya brought up amazed me. She mentioned x-box or the wii that is being played at home as a competitor. I was a little reluctant to feel that, that was true but she explained how such games makes people to not go to the cinema and instead stay home for entertainment and fun. After the explanation, i realized that it is in fact a reasonable competitor.

I also learnt that PR works best when being used with Integrated Marketing Communications. This is when all forms of promotional tools and communication functions are used together to project a consistent, unified brand message and organization image to the market (De La Salle & PANAF, 2008).

Moreover, there were various steps to follow in PR. They include- research, analysis, goal setting, objectives, target audience, developing strategies, devising and implementing tactics, monitoring, and evaluation. What i realized is that in PR there is so much things to learn and i am so glad that this module is assignment based rather than exam.


REFERENCE:

De La Salle Graduate School of Business & PANAF, 2008. Integrated Marketing Communications [Online] Available at: http://www.pana.com.ph/docs/IMC-Course-Syllabus.pdf [Accessed 22 January 2010].